Overview
Project Overview
Comprehensive enhancement of Weedon Island Preserve, including technology upgrades and community engagement.
Key Initiatives
- Implementation of Clover POS system for improved sales processing.
- Website redevelopment for e-commerce and fundraising.
- Development of membership management software.
- Community outreach through REI grant, enhancing park accessibility.
Renovations of the cultural center and museum for enriched visitor experience.
Challenges
Integrating new technologies, balancing website user-friendliness with functionality, engaging underserved communities, managing renovations, and coordinating projects within budget constraints.
Outcomes
- Enhanced sales processing and customer experience in the Gift Shop.
- Boosted online sales and user engagement through new website.
- Streamlined membership management, fostering growth.
- Increased park accessibility for underserved communities.
- Revitalized cultural center and museum, enriching visitor experience and cultural preservation.
Overview
Campaign Focus
Promoting oral cancer awareness and the importance of regular screenings.
Approach:
Regional A/B testing of messaging, keywords, demographics, psychographics, and KPIs.
Utilization of both print and digital assets with tracking capabilities.
DeliverablesPrinted certificates for continuing education completion.
"Hero practice" pins, "I got screened" stickers for patients.
Informational brochures, posters, t-shirts, hats, mugs, mousepads, and other promotional items.
OutcomesClear success in increasing awareness and screening rates.
Evolution into an AI research program for analyzing patient scans.
Enhanced engagement with educational materials.
Data-driven adaptability leading to ongoing campaign success.
Impact
Highlighting the correlation between oral cancer, abnormal pap-smears, and HPV-17, and improving early detection.
Overview
Objective
Establish a startup mid-market health center with unique classes and facilities, targeting ideal personas within a drivable distance.
Strategies
- 'Friend Friday' and 'Super Saturdays' events with special edition swag.
- Revamped facility branding with trademarked class names.
Deliverables
Promotional materials and branded merchandise, including custom apparel and fitness equipment.
Outcome
Significant membership increase within the first three months, attributed to targeted marketing, unique activations, and branding strategy.
Overview
Objective
Establish brand recognition in a competitive market, focusing on industry knowledge, advanced technology, and efficient processes.
Strategies
Brand awareness videos with client interviews.
Content showcasing lab technology and dental devices.
Deliverables
Welcome kits with high-quality brochures, flyers, coupons, and branded items like notebooks and pens.
Outcome
High engagement indicated by scans and redemptions of promotional materials, doubling of sales, and consistent growth.
Overview
Objective
Create a comprehensive community website to support events, fundraisers, and communication strategies.
Deliverables
- Dynamic website with event calendar, newsletter system, email blasts.
- Online payment system for memberships and donations.
- Analytics tools for marketing strategy refinement.
Online merchandise shop for community-themed items.
Outcome
Enhanced community engagement and participation, simplified transactions, valuable marketing insights, and innovative fundraising through merchandise sales.
